return to homepage

Business Introduction Letter

                A great guide to desing an effective business introduction letter!

In the world of business planning and development there are many tools which enable the business owners/managers to zero-in, target and fine-tune their endeavours to bring about workable and profitable solutions to the business platform.

Among the most basic and essential of tools are skills such as knowing how to put together a basic business introduction letter. No business will get very far without one and we at Management Skills Advisor wish to give visitors a brief overview of basic business planning requirements such as knowing how to present an effective business introduction letter.

Business Introduction Letter – 101

An ability to communicate with co-workers, employees and clients/customers is vitally important in order to grow any business regardless of its nature; therefore, basic writing skills are essential.

A Business Introduction Letter is one of the primary means by which a business, item, service or even an individual candidate is made known to a company or to a specific group and needs to be professional, correctly written in all aspects and given both great care and concentration to its composition. The choice of words is of utmost importance: do they portray confidence in an idea or product? Perhaps using more commonly used terms is more appropriate. The important thing is realizing that one's introductory business letter is going to set the mood, the tone and make a successful appointment for a sales or a meeting encounter. Not too formal, not to stern but professional is definitely the way to go.

There Is A Need To Follow Through On The Following:

Get organized and have all relevant information on hand: a history of work experiences, a company and contact information, addresses, phone numbers and the intended purpose of the letter.

Know the proper format and keep the letter from to 3 - 4 paragraphs while mentioning the major points in the first paragraph. A good business introduction letter will consist of: the heading, sender’s address, greeting, body, closing and the signature. Its tone should be pleasant and engaging although written in a professional manner.

The old adage that "less is more" applies especially to these types of letters. Care must be taken to be certain to make the letter short, concise, persuasive and a definite "come on" for its readers--while not turning them off or dis-interesting them from desiring more information about the subject.

Knowing When To Use Them

These types of letters are ideal in order to begin a sales or introductory cycle to either a potential client, a targeted group or particularly to a senior adult as this is a more formal manner which they seem to appreciate. They also are commonly used for projects such as presenting new product concepts, patent or trade launches and whenever any new concept is presented. 

Having a working knowledge of a business introduction letter is a key, essential tool and will do much to accelerate and grow a business enterprise no matter the size or the nature of the business.     

Related Articles:

How to Plan a Business 

Making a Business Plan

Example Business Plan

Marketing Business Plans

Samples of Business Letters

Business Letters Format

Return from Business Introduction Letter to Business Management Skills

Outstanding Leaders consider themselves a work in progress
 Dr Franklin C. Ashby 

lead and learn

Free Monthly  Newsletter

Subscribe to our free  e-newsletter and get new monthly articles and other management tools.

Management Skills Resource




Don't worry -- your e-mail address is totally secure.
I promise to use it only to send you Management Skills Resource.

Quote of the Month

Minds are like parachutes. They only function when they are open. Thomas Dewar

Management Terms

Decentralization -
pushing power and decision making downward.

MBO - Management by Objectives.


[?] Subscribe To
This Site

Add to Google
Add to My Yahoo!
Add to My MSN
Add to Newsgator
Subscribe with Bloglines

Enjoy This Site?
Then why not use the button below, to add us to your favorite bookmarking service?

Template Design
Copyright© 2008-2011 Management Skills Advisor. All rights reserved.