Definition of Strategic Planning
is the Definition of Strategic Planning?
strategic planning process
facilitates a strategy, a road map to where and how an organization is
go in the future. The ultimate outcome of this process is the strategic
itself. The strategic plan is an excellent tool that helps managers,
and employees to link the current activities with the big picture, make
monitor and evaluate the path chosen on frequent basis.
strategic planning process
begins with an assessment and a thorough scanning of the current
an organization and it involves many questions. Where are we now? What
are our strengths,
our core competencies, what makes us unique? What are our challenges,
Often times a SWOT Analyses is used to structure the process.
Enquiry is another angle to scan the present situation of your
where you are and who you are, is going to determine where you are
how you will get there.
second step of the strategic planning process is to define the
direction and the
direction is about where do we want to go? Where do we see ourselves in
is about answering questions such as; how do we get there? What
resources do we
need? What is our target group? What are our benchmarks?
main goal of this
process is to ensure that the direction is thoroughly thought
out, that it is realistic and contextual. The process focuses not only
the direction and the strategy, but also on the implementation aspect.
develops an action plan with clear activities, timelines,
resources, expectations etc.
main components are
identified during this stage; the mission statement, goals, and
way the process of
identifying these components is facilitated, is crucial to the outcomes
quality of the strategic plan. Your mission, goals and objectives
cannot be just
a few sentences presented at a staff meeting, or shared via email.
elements provide the framework through which decisions are made in the
are engaged, the way activities are implemented and the way
managers oversee their projects and employees.
strategic planning process is
the core process that allows your employees to participate, have a say,
to the future of the organization and set the overall culture of it.
lengthy as the process may
seem, you need to take the time to do right, as it’s going to save you
a lot of
headaches along the road. Inviting
outside facilitator, may be an option you need to consider, as well.
Strategic Planning - Considerations!
Do not consider the strategic
planning process as a unique event.
Ensure that there is a monitoring
and evaluation system in place, in order for you and your employees to measure
success and achievements.
The strategic plan is a living
document that guides your organization and it needs to be revised and updated
on regular basis, without, of course, not compromising the end result.
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