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 Business Plan Samples

     Your Guide to Business Plan Samples  

This article gives a description of a business plan. It also provides business plan samples. A business plan is a report about a company. Companies in the start-up phase usually need to find sources of funding. A business plan is the accepted way to provide prospective investors, or lenders critical information about the company. Most lenders or investors will not meet with company owners until they have had the opportunity to review a business plan.

The business plan includes the following elements.

- Identity, location and contact information for company principals.
- Description of the business
- Description of the industry and market the company plans to operate in.
- History of the company
- Products the company either plans, or actually does, produce or market
- Marketing plan for the company’s products or services
- Financial projections for either the first or the next three years
- Company management team identification and background
- Funding; the amount needed and the amount already acquired

Even a short or brief form business plan will typically be at least three pages in length. For larger projects or companies, the document can be much larger.

Here are some business plan samples for the various sections of the business plan.

Heaven’s Teas
100 Puncak Pass
Mountain Grove, Missouri
Phone:  (360) 986-1000    Fax:  (360) 986-2000
E-mail:    Website:

Business Description:
Heaven’s Teas, (the “Company”) was founded by a descendant of the first tea plantation in America. The goal is to develop and market new types of consumer beverage products that use tea as the base. The Company has FDC approval. It also has applied for patents on several innovative beverages.
Industry and Market Description:
The beverage markets in America have annual sales in excess of $10 billion. Market projections show growth to $15 billion by 2020. Opportunities exist in the fruit flavored teas sector, which is unexplored by other companies.

Company History:
The company formed two years ago. Mr. Elmer Burns, the son of Theodore Burns, the first tea plantation owner in America, desires to expand TB Teas into areas not covered by his father’s company or other beverage companies.

The Company’s Products:
Heaven’s Teas has developed, tested and received approval from the FDA for its first three fruit flavored tea beverages. Those are Heaven’s Teas Apple, Blueberry and Strawberry Teas. Each flavour is sold in special collapsible packaging conducive to easy transport, sales and marketing of the products.

The company will follow the marketing model of TB Teas, which as been a major contributing factor in the success of all TB Tea beverages.

Financial Projections:
Financial projections are included, as requested, by separate cover previously covering the next three years, starting in January of 2012.

Management Team:
Chart form list of upper management team goes here.

Funding Needed: Summary of amounts needed
Funding History:  Amounts already acquired

There are variations for details. This is one of many possible business plan samples used by start-ups.

Free Business Planning Training -  Business Plan Samples

Session 1 - How to Plan a Business 

Session 2 - Making a Business Plan

Session 3 - Marketing Business Plans

Session 4 - Example Business Plan

Session 5  - Free Business Plan Templates

Session 6 - Examples of Business Plans       

Return from  Business Plan Samples to Example Business Plan

Outstanding Leaders consider themselves a work in progress
 Dr Franklin C. Ashby 

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