Communication in Business
Why is communication in business important?
It has been acknowledged by every business guru in the
world that good communication in business is the key to an operation’s
success. Regardless of the size of one’s business, good communication
within an organization is a prerequisite to business growth. For small
or medium-sized organizations, good communication within an
organization is pivotal to ensuring smooth and effective process flow
leading to greater productivity and profitability.
For large multinational companies that have offices located in major
cities in the world, the role of communication is even more critical.
In large organizations, employees not only have to deal with enhancing
their verbal and written communication skills but should also be aware
of cultural issues when dealing with colleagues based in another part
of the world.
in business can affect many aspects of an organization. As an
organization is run by people, who are inherently social beings born
with natural inclinations to interact with other fellow humans, it is
important to ensure the level of communication in any commercial
operation is managed and geared towards business growth and good
A good management is one that is able to communicate
effectively with all levels of its employees, especially with regards
to corporate objectives, direction, plans and operation information.
Without communication, an organization is likened to a ship sailing
without a compass.
Communication is critical to a teamwork
environment. Employees should be provided with resources and training
to communicate effectively with one another with regards to operational
matters so that every employee is able to contribute effectively to the
organization as a whole.
When employees are kept in the dark about company
direction and objectives or are inhibited from communicating freely
with one another and with the management, dissatisfaction among
employees may arise. They may feel powerless and become disgruntled in
the long run. Therefore, management should provide a channel for
employees to voice their opinions and ideas and encourage creative
sharing of information that may profit the organization as a whole.
Effective communication is the best way to resolve
conflicts at the workplace. Misunderstanding between employees or
feelings of dissatisfaction about perceived unfair treatment at work
should be addressed using appropriate communication mechanisms.
Good communication in business also helps to enhance an
organization’s relationship with its customers, shareholders, investors
and the public. An organization that values effective communication in
its daily operations often provides regular training to equip its
employees with adequate communications skills when dealing with
The following are ways to establish a solid communication in business
model that can be managed and measured on a regular basis for
continuous improvement purpose.
and Communication Tools
It is pertinent that an organization facilitate tools to
enhance communication internally as well as externally. Communication
tools such as emails, memos, notice boards, company’s intranet and
walkie talkies should be made available depending on the nature of the
Training and Seminars
Employees should also be given the opportunity to attend
training and seminars that help to improve their communication skills
in the organization such as written communication, ethics in business
communication, negotiation skills and public speaking skills. For
members of the management that have to deal with external parties such
as customers and the media, should also be trained on customer service
etiquette, handling media interviews and handling customers’ complaints.
An organization needs to ensure that announcements,
ideas and plans be conveyed clearly and consistently to all levels of
its employees. The management may utilize emails, memos, notice boards
or meetings to communicate to employees. Regular dialogue and frequent
updates from the management help to boost the morale of employees by
making them feel important and appreciated.
Communication Channel for Employees
Organizations should also provide a formal channel for
employees to make their voices heard on matters pertaining to their
workplace condition. Many organizations encourage regular department
meetings where employees discuss their ideas with their direct
supervisors. On many occasions, a workflow process is often enhanced
and improved based on input from employees who work the machine or
those who perform the specific task on a daily basis.
and Social Events
Recreation and social events such as anniversary
parties, family day events and company sports events help to enhance
ties between co-workers outside of work. These occasions enable
employees to interact and forge personal bonding that can build mutual
trust and understanding in the workplace.
An effective communication in business model is one that has a smooth
information flow process in place as well as a friendly culture where
positive idea-sharing is encouraged.
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which means to make common or to share.